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I hate to brag, but...

ABOUT ME

My name is Tyson, and I’m a seasoned creative leader and artist with 25 years in the game. I’ve built a career guiding teams, elevating ideas, and delivering fast, fearless creative design that sets trends and drives brands forward.

From concept development to finalized graphic line execution, I bring sharp creative instincts, deep experience, and a passion for helping others grow. I lead with clear vision, strong communication, creative confidence, and calm problem-solving — building trust through personability and staying steady under pressure.

Known for my work ethic and versatility, I help teams move fast without losing the details. Off the clock, you’ll find me at a ballgame, hanging with family, and negotiating snack trades with my 3-year-old daughter like it’s draft day.

DESIGN APPROACH

Licensed sportswear goes beyond team colors and logos — it’s about honoring legacy, elevating identity, and translating team pride into compelling visual narratives that resonate with the consumer. Here I show my process of graphic development and the deep research into a team's history, culture, and iconic moments — from legendary athletes to beloved chants and locational landmarks. These stories become the foundation for cohesive graphic collections spanning uniforms, sideline gear and fanwear for every occasion.

CUBS 2016 WORLD SERIES

I had the privilege to design commemorative apparel and decorative pieces for the Chicago Cubs’ historic 2016 World Series win. Through a blend of bold illustration with city & venue-inspired graphics, I created a collection that celebrates the end of a legendary drought and the beginning of a new era at Wrigley.

NFLPA | NCAA PLAYER COLLECTION

Pride and Legacy — This project I had the opportunity to design a capsule of branded gear that repped current NFL stars like Patrick Mahomes, Cam Newton & others, throwing it back to their college roots. The collection gave fans a bold, new way to celebrate both their school pride and pro heroes in one statement piece. Below are just a few highlights from a much larger collection that was the top selling NFLPA co-branded program in the country.

2022 KU CHAMPS & LATE NIGHT

Championship Swag—This campaign outfitted players and fans in gear that touted their 2022 title run, made to be worn right there on the hardwood.
Bold, proud, and straight out of Lawrence. Rock Chalk, Champions.

MLB LOCAL

This graphic collection was created to celebrate the unique identity of each club — capturing local traditions, fan rituals, and iconic visual elements that make every team one-of-a-kind. Each design is crafted to reflect the spirit of its city and fanbase, blending heritage with modern edge. The collection also features a few select player-focused graphic.

PLAYER DRAWING BY JOE WHEELER

PLAYER ILLUSTRATED BY JOE WHEELER